Just as a turtle relies on four legs to make progress, there are four pillars of growth on Amazon: marketing, stock management, profitability, and the tools provided by Amazon.
Just as a turtle would end up going in circles if it used only three legs, growth on Amazon requires engaging all four pillars to truly move forward.
Just as the turtle advances slowly but with purpose, Amazon strategies must be built for the long term, with actions that mature over time and lead to sustainable growth.
Just as the turtle lives longer than most animals due to its adaptability, continuous adaptation is essential to thrive and succeed on Amazon.
Tupia, the Turtle you need to achieve your Amazon goals


Your Trusted Turtle Guide on Amazon
Book a Meeting with a Tupia Expert
Meet the CEO of Tupia
Eight years ago, I arrived in Canada as an aerospace sales rep, ready to build a new chapter. It wasn’t long before I found my way to e-commerce, and I had the rewarding experience of co-founding an agency dedicated to Amazon. Inspired by that journey, I decided to create Tupia, a company built to support clients every step of the way in managing their own Amazon accounts.
At Tupia, my goal is simple: to help each of my clients achieve autonomy on Amazon. I’ll be by your side as an engaged team member, sharing the know-how of the industry and equipping you with a tool that empowers you to make informed decisions. No more hiding information or sugar-coating results.
Together, we’ll transform Amazon from a challenge into a sustained opportunity for growth.


+3 Years
Basile Goutal
Experience as Co-Founder & COO of an Amazon-Specialized Agency