Tupia, the Essential Role of Accessible Data in Smart Decision-Making

Discover how accessible, relevant data can transform your Amazon strategy. This article explores the importance of centralized insights for Amazon sellers and introduces Tupia’s tool, which organizes key metrics into user-friendly sections to support quick, informed decision-making.

Basile Goutal, CEO at Tupia

11/1/20242 min read

Tool amazon Tupia
Tool amazon Tupia

The Power of Relevant Data: Elevate Your Amazon Strategy with the Right Insights

For Amazon sellers, navigating Seller Central can feel like diving into a sea of data. With so much information available, understanding and integrating it all to make informed decisions is a real challenge. Sellers often face a mountain of metrics, reports, and complex analytics that are hard to interpret and even harder to act upon. That’s why having access to relevant, well-organized data is essential to optimizing your strategy and driving growth

Why Accessible Data Matters

In today’s competitive Amazon Marketplace, making quick, data-driven decisions is critical. Sellers need a tool that centralizes all the important information, presenting it in a way that’s easy to understand and use. This streamlining accelerates decision-making and ensures that every action taken is grounded in accurate insights.

At Tupia, we simplify this complexity by providing Amazon sellers with a tool that gathers and presents essential data in one place. With our tool, you get a complete view of your business’s health, empowering you to make the best decisions at a glance.

Tupia’s Key Data Sections

Our tool includes seven focused sections, each designed to give you actionable insights into specific aspects of your Amazon business:

1. Overview

The Overview section provides a snapshot of all crucial metrics, helping you quickly assess if you’re on track to reach your goals. This central view saves time and ensures you’re always aligned with your objectives.

2. TACOS

TACOS (Total Advertising Cost of Sales) shows the portion of ad spent within your total revenue, segmented by category or ASIN. This section helps you evaluate if your advertising efforts are effectively contributing to your overall sales, guiding budget adjustments where necessary.

3. ADS

In the ADS section, you’ll find a detailed analysis of your ad strategy, pinpointing areas that need optimization. This allows you to quickly identify where to focus your efforts to boost your advertising ROI.

4. Keywords

The Keywords section analyzes high-impact keywords for your products. By highlighting the terms that matter most to your brand, you can ensure your ad spending is directed toward getting the best results.

5. ASIN

This section aggregates all product-specific information. When an issue arises with a product, the ASIN section makes it easy to identify the cause and take corrective action swiftly.

6. Stock

With stock recommendations tailored to your needs, the Stock section helps you avoid stock-outs, supporting continuous growth on Amazon. It also highlights any additional costs associated with inventory, enabling you to make adjustments as needed.

7. Profitability

The Profitability section provides a comprehensive view of profitability across your business and per ASIN, ensuring long-term stability and growth on Amazon.

Optimize Your Decisions with Tupia

Tupia’s tool consolidates all and only critical data points into one platform, presenting information in a clear and actionable format. This simplicity saves time and ensures that every decision is grounded in the right data, enabling you to optimize your Amazon business with confidence.

So, ask yourself:

Are you confident that you have access to the right information to support every decision you’ve made on Amazon?