Why It’s Essential to Audit Your Amazon Account
Curious about the state of your Amazon Seller Central account? Conducting a thorough audit can reveal essential insights into your account’s performance, from ad effectiveness to profitability and stock management. In this post, we explore why an Amazon account audit is crucial for any business—whether you’re managing it in-house or working with an agency. Discover how Tupia’s audit process covers the four pillars of growth on Amazon to ensure your account is well-managed, optimized, and set for success.
Why an Amazon Seller Central Account Audit Matters ?
Whether you manage your Amazon account internally or work with an agency, having complete visibility into your account’s operations is crucial. An Amazon Seller Central audit is not about control; it’s a proactive step to ensure that your account is being managed effectively, best practices are in place, and you’re getting the full value from the platform.
At Tupia, we offer a comprehensive audit specifically designed for businesses looking to gain better visibility over their Amazon account. This in-depth analysis provides a clear, customized action plan, built around Amazon’s four pillars of growth: Marketing, Profitability, Stock Management, and Amazon Tools.
1. Marketing: A Thorough Analysis of Your Advertising and Promotional Strategies
Amazon marketing—advertising and promotions—is critical for increasing visibility and driving sales. As part of our audit, Tupia examines the performance and cost-effectiveness of each marketing strategy currently in place. Here’s what we analyze.
• Advertising Spend and Results: We assess the amount you’re investing in advertising across your strategies and look at the returns each campaign generates. For example, we’ll break down your offensive and defensive ad spending to determine which strategies are most effective for growth.
• Keyword Performance: An in-depth review of the keywords targeted in your ads, identifying any areas where ad spending may be unnecessary or poorly allocated.
• Campaign Structure: We evaluate your ad structure to ensure it’s set up for optimal targeting and cost-efficiency, covering Sponsored Products, Sponsored Brands, and Sponsored Display ads.
This analysis not only highlights areas of potential savings but also provides insights into adjustments that can increase your ad reach and conversion rates.
2. Profitability: A Detailed Look at ASIN-Level Profitability and Cost Distribution
Profitability analysis is essential for understanding where your Amazon business generates the most value. Tupia’s audit dives into each ASIN, providing:
• ASIN Profit Breakdown: We calculate the profitability of each ASIN, offering a detailed breakdown of cost components, from shipping and storage to ad spend, and what percentage each represents.
• Cost Analysis by Product: This analysis helps identify high-performing products, those that could be optimized, and any products that may need a strategy adjustment.
With a clear view of the costs, you’ll gain actionable insights into optimizing your pricing, promotional plan and product strategy.
3. Stock Management: Ensuring Inventory Efficiency and Reducing Costs
Effective stock management is key to avoiding overstock, reducing storage costs, and ensuring product availability. Tupia’s audit focuses on:
• Stock Cost Analysis: We review your inventory holding costs and identify opportunities to reduce excess stock or move slow-moving items
• Restock Recommendations: Based on your sales trends, we provide recommendations on restocking, helping you maintain optimal inventory levels while minimizing storage fees.
This approach ensures you’re not tying up unnecessary capital in stock and are prepared to meet demand without incurring extra costs.
4. Amazon Tools: Assessing Your Use of Essential Amazon Features
Amazon provides a variety of tools to enhance brand presence and customer engagement, but many businesses underutilize them. Tupia’s audit reviews
• Utilization of Amazon Tools: We assess how effectively your account uses features like A+ Content, the Amazon Store, Amazon Posts and others.
• Improvement Areas: We highlight areas for optimization to improve brand representation and customer engagement, which can lead to increased loyalty and conversions.
Our audit ensures you’re leveraging Amazon’s full suite of tools to build brand equity and drive customer interest.
5. Internal Strengths and Weaknesses Analysis
Beyond the account metrics, Tupia provides a high-level evaluation of your internal Amazon management practices. This analysis identifies any strengths and weaknesses in your current processes, providing a foundation for building a more effective account management strategy.
6. Personalized Recommendations and Actionable Next Steps
Each audit with Tupia concludes with tailored recommendations, allowing you to implement a specific action plan. By addressing areas of improvement and focusing on your account’s unique needs, you’ll be well-positioned for growth on Amazon.
Conclusion: Is Your Amazon Account Managed Optimally?
An Amazon Seller Central audit with Tupia gives you the clarity needed to make informed decisions and grow confidently on Amazon.
So, ask yourself:
Are you confident that all the areas covered in this article are fully optimized in your Amazon account?